*** DEBUG START ***
*** DEBUG END ***

Mission is more than marketing

27 January 2017

LIKE Dr Margaret Barker (Back Page Interview, 20 January), I would have more confidence in the Church’s mission agenda if I knew what its content was. There is, as she put it, “so much emphasis on ‘mission’ — marketing — and very little knowledge of the actual product”. It is Christianity itself that needs to be rediscovered, and any mission strategy should begin by finding out why so many have simply walked away from the Christian faith.

Current mission strategy does not address this. There is an assumption that, if people are gathered together, offered a good time with the kids (free coffee, Sunday newspapers, Messy Church), and have a prayer at the end, they will mysteriously be­­come disciples (note, not Chris­tians). Some, of course, do find faith in such circumstances. But the religious content of much missional engagement (and I have sampled quite a bit) is curiously bland and sentimental. It may attract briefly, but it does not nec­essarily stick.

The content offered from the supposedly “liberal” end of the Church is no more convincing. Its agenda seems to be to turn Chris­tianity into a megaphone for every disgruntled voice on the planet. Again, there is little relig­ious content to the gospel of those who hurt. Jesus is simply enlisted to vaguely oppose capital­ism, and to condemn the West for being institu­tionally racist and sexist. He is, of course (in case you didn’t know), horrified by Trump and Brexit.

Articulating and defending the Christian faith is not easy. C. S. Lewis’s Mere Christianity was, in its time, a masterly attempt. It was orthodox and scriptural while con­ceding nothing to literalists or moral bigots.

Lewis understood — which few seem to in today’s Church — that Christian apologetic must be as broad-based as possible, but not dumb down the fundamental issues of human existence. Those who are convinced will find their way to reinhabit and revive trad­ition. But the tradition must be there for them; otherwise there is no authentic faith to pass on. I fear that the end result of the Church’s current mission agenda will be the wilful destruction of the culture of the Church of England: its music, lit­urgy, and learning.

Of course, there are those who have always desired this, proposing a culture-free gospel that can be slotted into any and every environ­ment, like a SIM card. It is perhaps because this so-called gospel is a chimera that the current mission agenda seems so shallow.

Dr Barker says that we could start with relearning the Bible: I would add church history, doctrine, and liturgy. The marketing may be glossy; it is the product that is the problem.

Browse Church and Charity jobs on the Church Times jobsite

Letters to the editor

Letters for publication should be sent to letters@churchtimes.co.uk.

Letters should be exclusive to the Church Times, and include a full postal address. Your name and address will appear below your letter unless requested otherwise.

Forthcoming Events

Women Mystics: Female Theologians through Christian History

13 January - 19 May 2025

An online evening lecture series, run jointly by Sarum College and The Church Times

tickets available

  

Church growth under the microscope: a Church Times & Modern Church webinar

29 May 2025

This online seminar, run jointly by Modern Church and The Church Timesdiscusses the theology underpinning the drive for growth.

tickets available

  

Visit our Events page for upcoming and past events 

The Church Times Archive

Read reports from issues stretching back to 1863, search for your parish or see if any of the clergy you know get a mention.

FREE for Church Times subscribers.

Explore the archive

Welcome to the Church Times

 

To explore the Church Times website fully, please sign in or subscribe.

Non-subscribers can read four articles for free each month. (You will need to register.)